DIGITAL EXPERIENCE GOVERNANCE

Ubisoft

• Established UX governance framework and design standards across global markets, creating scalable systems that improved experience consistency for 30+ million monthly visits while reducing design debt and accelerating delivery timelines.
• Led comprehensive UX audit identifying critical usability and compliance gaps across 100+ global affiliate websites, uncovering multi-million dollar regulatory risks and designing user-centered solutions implemented across cross-functional teams (Engineering, Legal, IT).
• Designed and implemented centralized consent management UX, balancing user experience with regulatory requirements, reducing third-party cookie footprint by 27% through strategic vendor consolidation while improving page performance and user trust.
• Architected universal taxonomic system and information architecture covering 80+ core products and events, resolving technical debt in content structures, reducing content creation time by 30% and increasing reuse by 2x through intuitive categorization.
• Piloted enterprise design system with 50+ designers/producers, eliminating compliance violations (ESRB, PEGI, COPPA, GDPR, CCPA, a11y) through systematic component library and reducing creative/legal review cycles by 60%.
• Conducted extensive user research across 70,000+ players, designed personalized experience frameworks, and implemented AI-powered translation solutions that doubled time on site and engagement for underrepresented language communities.
• Identified and resolved operational debt by redesigning content workflows and systems architecture, reducing content ops workload by over 75% through scalable automation and improved tooling.

Ubisoft

• Led 0-to-1 UX strategy, research, design, and launch of global search and content discovery systems, conducting user research to identify navigation pain points and designing solutions that boosted discoverability of monetizable content by 40%.
• Designed and prototyped cross-domain global navigation system impacting 150+ digital domains, using iterative A/B testing and user research to achieve 20% higher task completion rate while addressing legacy technical debt.
• Created personalization framework and adaptive UI patterns based on cohort behavior research, prototyping and testing targeted experiences that yielded 35% boost in engagement while maintaining design system consistency.
• Established UX compliance framework integrating GDPR and WCAG requirements into design sprints through systematic GAP analysis, resulting in 100% adherence in all new user flows and eliminating post-launch remediation.
• Directed end-to-end UX for premium game franchise web experiences through research, prototyping, and iterative testing, resulting in 15% increase in purchase and engagement conversion rates.
• Successfully negotiated and managed complex international vendor contracts valued at $500K-$1M annually, ensuring design quality and technical compliance.